New Product for Local Food Lovers

Update: Freshfully is now live! Come check us out.

FOR IMMEDIATE RELEASE:

Incubate Bang Announces Winner of Inaugural New Business Competition

Birmingham, Ala – September 12, 2011 – A Birmingham startup that serves the local and organic food industries has won the Incubate Bang new business competition. Freshfully will receive $50,000 in development time and $30,000 in seed funding, as well as office space and business support from the competition’s founders, Laird Foret and Josh Adams of Isotope 11 and Bill Smith of Insight Card Services.

In return for their investment, the founders will own a portion of the winning company. “Our goal was to find a company with a viable high-tech business plan and a commitment to Birmingham,” said co-founder Bill Smith. “We were interested in a sound financial investment, but also an investment in the future of the city.”

The winning business plan was submitted by partners Jen Barnett and Sam Brasseale, both of Birmingham, AL. Their concept, called Freshfully, applies interactive and mobile technologies to help local food businesses reach consumers. The company’s web site will launch in winter, 2011 at http://freshfully.com.

“When we launched this competition, we had no idea what the response would be,” said Josh Adams. “How many Birmingham-area entrepreneurs would have a marketable plan at just the right phase of funding? The answer was, several. We were really impressed with what people brought to the table.”

Along with Smith and Adams, Laird Foret hopes to make Incubate Bang an annual competition. “Starting Incubate Bang was like sending out a message in a bottle. Now that we know who’s out there, we’d like to continue finding ways to help Birmingham startups succeed.”

Contact:

Laird P. Foret
laird@isotope11.com
205.742.9671 ext.200
529 Beacon Parkway West, Suite 105
Birmingham, AL 35209

Jen Barnett
jen@freshfully.com
529 Beacon Parkway West, Suite 105
Birmingham, AL 35209

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